Facebook and Other Websites Running Experiments on Human Beings


u

TIME

It was the Facebook study heard ’round the world. In June, the social network revealed that it had briefly tweaked its algorithm for a lucky (or unlucky) 698,003 users to make them feel happier (or sadder) based on what they see on their Newsfeed. The reaction to human experimentation—creepy emotional manipulation! mind control!—came out so strong, that Senator Mark Warner (D-Va.) asked the FTC to investigate.

Christian Rudder, the co-founder of dating site OKCupid, was shocked by the internet’s shock. “It’s just a fact of life online,” he says. “There’s no website that doesn’t run experiments online.”

And so, Rudder posted OKTrends’ first blog post in three years Monday to announce to the world, “We experiment on human beings!”

Rudder relaunched the site with the revelation that “OkCupid doesn’t really know what it’s doing,” which is why it uses human guinea pigs. And to be honest, “If you use the…

View original post 299 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s