One of the biggest challenges for brands at the moment is the new multiscreen world, which presents great opportunities for marketers, but also poses challenges.
An excellent way to engage with customers and give them a harmonious and consistent experience across all their devices is to create a mobile app. Mobile apps allow brands to create a solid mobile relationship strategy that offers customers benefits or rewards they genuinely value, to keep them coming back to the mobile channel.Apps are extremely versatile because each app sits atop the rich set of underlying data, services, or both. With the use of real time, apps provide an immediate response to customer behavior, triggering a message or an offer relevant not only to the customer, but to the moment, through push notifications or email.
So mobile apps are very powerful marketing tools, but not all brands have the right approach to them. One…
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