Why Brands Need Mobile Apps Gunnar Klauberg


Why Brands Need Mobile Apps image 82567326 e1409012516277 1200x674 600x337

One of the biggest chal­lenges for brands at the moment is the new mul­ti­screen world, which presents great oppor­tu­ni­ties for mar­keters, but also poses challenges.

An excel­lent way to engage with cus­tomers and give them a har­mo­nious and con­sis­tent expe­ri­ence across all their devices is to cre­ate a mobile app. Mobile apps allow brands to cre­ate a solid mobile rela­tion­ship strat­egy that offers cus­tomers ben­e­fits or rewards they gen­uinely value, to keep them com­ing back to the mobile channel.Apps are extremely ver­sa­tile because each app sits atop the rich set of under­ly­ing data, ser­vices, or both. With the use of real time, apps pro­vide an imme­di­ate response to cus­tomer behav­ior, trig­ger­ing a mes­sage or an offer rel­e­vant not only to the cus­tomer, but to the moment, through push noti­fi­ca­tions or email.

So mobile apps are very pow­er­ful mar­ket­ing tools, but not all brands have the right approach to them. One…

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