What Drives Behavior?


Social Health

What drives behavior

Human behavior is shaped by a combination of cognitive, social, and biological forces. Although there are various theories of behavior, my own research into psychological and sociological forces had lead to me to the following simple but often neglected insight:
We are driven by our desire to feel significant.

Driven by our desire for significance, it can be achieved in two ways:
1) a sense of belonging and contribution; 2) a sense of winning and dominating

The former operates through communal integration, where individuals are valued as part of a community or team, whereas the latter operates through communal disintegration where individuals are valued based on their individual wealth or power.

Mental stories about our place in the world informs our sense of significance by pointing to families, occupations, or organizations we belong or contribute to. Our behavior is then driven by our internal assessment of this state of…

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