Facebook inside out


Understanding Social Media

How does one take an objective look at something they know and use everyday? In the last couple of years Facebook became so widespread that it seems almost everyone has a concept what the platform is all about. Through usage, we all develop our own understanding of what we are dealing with. Moving past those first impressions is quite hard but as I want to show in this article, can be pretty useful. Today we will turn Facebook inside out to discuss some of the design patterns it uses to attract its users. We will also delve into its business model and see how our own user experience is just the tip of an iceberg when it comes to full extent of Facebook’s activities.

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Facebook is very interesting in terms of its purpose. The main purpose of its interaction is pure sociality, which usually…

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