Optimism on Climate Change


Al Gore has three questions about climate change and our future.
First: Do we have to change? Each day, global-warming pollution traps as much heat energy as would be released by 400,000 Hiroshima-class atomic bombs. This trapped heat is leading to stronger storms and more extreme floods, he says: “Every night on the TV news now is like a nature hike through the Book of Revelation.”
Second: Can we change? We’ve already started.
Third and big question: Will we change? In this challenging, inspiring talk, Gore says yes. “When any great moral challenge is ultimately resolved into a binary choice between what is right and what is wrong, the outcome is foreordained because of who we are as human beings,” he says. “That is why we’re going to win this.”

Top 10 Tools for a Free Online Education


Original Source – Lifehacker

For lifelong learners and self-made scholars the Internet is a priceless resource, so it’s great to being able to continue your education with these top free online tools:

10. Free Massive Open Online Courses (MOOCs)

Massive open online courses (MOOCs) have greatly expanded the educational opportunities for everyone with a computer and an internet connection. These typically free online courses, usually provided by universities and colleges, cover everything from Astronomy to Web Development. MOOCs are a category unto themselves, but there are plenty of individual MOOC providers and platforms to look to, including the universities themselves, such as Stanford Online and MIT Open Courseware. Popular commercial and non-profit organizations that serve up courses from multiple sources include Academic Earth, edX, Class Central, Udacity, Coursera, Udemy, and FutureLearn. If you feel like there are too many free online courses to choose from, don’t worry. Several of the tools and sites below curate courses from MOOCs and other sources into fields of study.

9. Skillshare

Top 10 Tools for a Free Online Education

Skillshare is a learning community that connects over a million students and teachers. In fact, anyone can teach a class (typically 30 minutes to 1 hour long) on subjects like crafts, cooking, film, photography, technology, or writing—as long as the class adheres to the site’s publishing guidelines. It’s a good resource for viewing project-based lessons (e.g., designing 3D type and texture) and there are tracks of courses grouped by subject. Over 300 lessons are available for free, but you’ll need a pro subscription to access the 3,000+ full library.

8. University of Reddit

Top 10 Tools for a Free Online Education

Love Reddit? You can partake in this community’s crowd-sourced online education initiative. Covering standard subjects like art and computer science as well as “fun and games” (e.g., StarCraft II Strategy), University of Reddit is taught by Reddit users. You can also apply to teach a class yourself.

7. CourseBuffet

Top 10 Tools for a Free Online Education

CourseBuffet lets you search and compare hundreds of free MOOCs from over 250 universities. You can search by subject, browse by field, or even see learning paths that organize courses into a bachelor’s degree-level curriculum for you—for example a complete computer science or management path. And it’s all free.

6. ALISON

Top 10 Tools for a Free Online Education

ALISON not only provides free online courses from publishers like Google, Microsoft, MIT, Macmillan, and Cambridge University, the site also offers diploma-level courses. So you can earn a certificate in project management, HR, social work, and other subjects that might be helpful during a job search. Over 750 free diploma and certificate courses are available now, and you can use the site to track your progress and test your skills.

5. Project Gutenberg

Top 10 Tools for a Free Online Education

Prefer to learn by reading rather than online courses? Or want to supplement those videos with books? Project Gutenberg’s massive (over 50,000) collection of free ebooks to the rescue. You’ll find classic and obscure titles here for your downloading pleasure in multiple languages. Check out their Top 100 ebookslist to find something new to read. For free textbooks, head to previously mentioned TextbookRevolution or Open Textbooks. Open Syllabus Project willshow you the books most assigned at college.

4. Khan Academy

Top 10 Tools for a Free Online Education

Join over 38 million online learners at Khan Academy, a non-profit MOOC of its own. Their tagline is “you can learn anything,” and you’ll find a wide range of interesting video classes here as well as interactive courses. Track your progress and earn badges to keep learning fun.

3. iTunes U

Top 10 Tools for a Free Online Education

The iTunes U app for iOS, Mac, or Windows not only lets you access courses from leading schools and other sources on your device, it lets you see and complete course assignments and add notes for each course. The catalog contains hundreds of thousands of resources on various topics, all at your fingertips.

2. Open Culture

Top 10 Tools for a Free Online Education

Open Culture is a treasure trove for any learner. Currently, the site lists 1,150 free online courses, 725 free movies, 700 free audio books, 800 free ebooks, 200 free textbooks, 300 free language lessons, and 150 free business courses. They’ve grown a lot—and continue to keep growing—since we mentioned them a few years ago. Resources are well classified. This is a great one-stop source for free, enriching media.

1. Lifehacker U

Top 10 Tools for a Free Online Education

Lifehacker U is a well-curated collection of the best free online classes you can take each semester. One of the best things about it is our own Alan Henry highlights specific courses in each subject field you might be interested in, along with detailed notes and descriptions. So rather than pointing you to, say, Stanford University in general, you’ll see courses from multiple schools in your discipline that are new or returning at this time.

The resources above just scratch the surface of all the places you can learn something new online, of course. But they’re a good place to start and should keep you busy learning all year round.

Writing vs. Typing: Is The Pen Better Than the Keyboard?


A recent study published in Psychological Science confronts the issue head-on. Researchers Pam Mueller and Daniel Oppenheimer asked students to take notes on a 20-minute video lecture using either longhand or a computer that had been disabled for any other use. They wanted to remove the distractions that have given note-taking on computers lower marks for memory and comprehension.
“Even if you are using computers exactly as they’re supposed to be used, might that still be hurting learning?” is the question Mueller sought out to answer.

The two researchers set up three studies to test various conditions. In the first study, one group of undergraduate college students were told to watch a 20-minute TED Talk on a subject they weren’t likely to know much about and take notes by hand. The other group took notes on the computer.

“Students who took notes on laptops tended to transcribe the content verbatim,” Mueller said. Those students took many more notes, but seemed to process what they heard much less. In a test taken a few minutes after completing the lecture, students who had taken notes using longhand performed much better. The difference was particularly striking on conceptual questions, where students had to take two pieces of information they’d heard in the lecture and synthesize them into a conclusion.

The typing versus handwriting debate recalls a related, heated discussion over whether students should continue to learn handwriting. While the research is not conclusive, several researchers contend that writing by hand stimulates special neural circuits, leading to stronger reading ability, new idea generation and retention of information.

Mueller thinks there’s still hope for digital note-taking, but says students must be taught how to slow down and process information as they take it in. She thinks there could be promise in stylus technology, which would slow the pace at which a person can take notes, but would still allow for digital storage.

Some educators are taking long form notes to new levels, embracing the idea of sketchnotes, in which the ideas presented in a lecture are captured as a combination of words and images.

“I sat through two 45-minute lectures in high school social studies and not only was I super focused because I was doodling, I could also basically give the lecture afterwards,” said Shelley Paul, who at the time was director of learning design at Woodward Academy. “And if I look at the doodle again today for three to four minutes, I can basically remember it all again.”

Paul admits it can be hard to keep up with a fast paced lecture, but even the things she decides not to depict end up getting connected to the images she does draw. She’s been implementing the practice with students who love the freedom to doodle in class and who are making great connections between information in the process.

While unconventional, drawing as note-taking makes sense based on memory research, which shows that if multiple ideas can be condensed into an image, the brain stores all those related ideas as one. The image acts as a zip file for multiple ideas, helping to fit more into the limited short term memory.

Original Source – Mind/Shift

É Preciso Inovar o Marketing


Tecnologia & Gestão

O marketing que conhecemos, com suas idiossincrasias e desgovernanças irá acabar logo. Por quê? Porque é antieconômico, porque não gosta de indicadores, porque tem alergia de controle, porque gasta demais, porque tem entregado de menos. Exceções à parte, o que era para ser o motor mercadológico e de inovação das empresas, acabou se especializando em engordar e se entender mais importante do que realmente é.

O mercado demanda mudanças drásticas, impondo a inovação como resposta para este “Novo Marketing”. Essas mudanças para o marketing atual serão conceituais, de expectativas, de estrutura e de orçamento. Ou seja, será mais governança e menos festa! Mais raciocínio e menos energia!

As principais tendências que nortearão a inovação para este Novo Marketing compreendem a fatores ligados a questões econômicas, sociais, de consumo, de tecnologias, mídias, canais e de modelos de negócio, dentre outras. Vejamos algumas das principais:

–  Globalização -> Meta-Concorrência -> Agilidade ->…

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Transformação da TI não é opção, é necessidade


Tecnologia & Gestão

O tema transformação digital é um dos principais temas que aparecem nos debates com CIOs. Em recente evento em que participei, com mais de 150 CIOs, o tema apareceu com destaque e me permitiu fazer algumas observações. Já existem alguns bons exemplos de transformação digital em andamento, mas a grande maioria das empresas ainda está muito tímida em relação a esta mudança.

Porque isso? Um aspecto que observei é a falta de uma concepção do que seja realmente a transformação digital. Outro é que muitos executivos mostram-se receosos de se envolverem em algo que esteja fora de sua zona de conforto e portanto, de controle. Mas o risco de não fazer nada ou ser lento demais é o maior de todos.

Porque a transformação digital não é opção, mas um fato que afetará todas as organizações? Lembram-se da era da explosão das empresas dot-com quando o refrão era “a Internet…

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Por que os líderes de TI temem o ITIL


Tecnologia & Gestão

Não são poucas as resistências enfrentadas pelas equipes de TI sobre ITIL. A maioria delas, alertam os especialistas, vem do medo e o medo pode comprometer a estratégia inteira.

Para ajudar a endereçar a reduzir as confusões em torno do ITIL,  a especialista em gestão Linh Ho  compilou uma lista dos principais temores em torno da biblioteca britânica nos ambientes corporativos.

Confira quais são e entenda como é possível dominá-los.

1. Mudança
O temor de mudança é comum em vários aspectos da vida e do trabalho, mas Linh diz que muitos executivos de TI temem o ITIL com medo de perder o emprego. A executiva concorda que o ITIL representa uma grande mudança, mas adiciona que em muitos casos, a biblioteca traz a possibilidade de novas colocações.

Por exemplo, organizações de TI podem designar funcionários como donos de processos ou gerentes de mudança. Entretanto, Linh ressalta que gerentes de TI…

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Cinco passos para aplicar inovação na TI


Tecnologia & Gestão

Conhecimento é a matéria-prima da inovação. Quando identifica-se uma oportunidade ou um desafio, tudo o que aprendemos, incluindo nossa experiência cultural, ajuda a criar uma solução. Desde o que aprendemos na escola, até os costumes da comunidade em que vivemos, tudo serve para moldar essas reações, mas raramente essa base é gerenciada de maneira adequada pelas companhias nas quais atuamos.

Prova disso está no fato de que grande parte das empresas armazena suas informações mais estratégicas e críticas nas mãos (ou na mente) de seus executivos, sem documentá-las oficialmente. Assim, não é de espantar que muitas companhias, hoje, estejam extremamente preocupadas com os processos de sucessão de seus altos executivos, principais detentores de informações corporativas.

Com a intenção de resolver tal problema, as organizações têm investido na capacitação de seus funcionários. A iniciativa é louvável, certamente, mas ignora o principal ponto fraco das empresas: os modelos de documentação, armazenamento e…

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