Microsoft found that since the year 2000 (or about when the mobile revolution began) the average attention span dropped from 12 seconds to eight seconds.
If you’ve ever found it hard to concentrate on one thing without stopping to check your emails or post to social media, you’re not alone. The average human attention span – how long we can concentrate effectively on a single task – was recently reported by Microsoft to have dropped below the level attributed to goldfish.
This certainly plays to our fears about what the daily flood of social media and emails is doing to us, and to younger generations in particular. However, these figures may be misleading. For one thing, the report contains no real detail for either the goldfish or human attention span beyond the numbers on the web page Microsoft pulled them from.
More importantly, our minds are adaptive systems, constantly reorganising and refocusing our mental faculties to suit the environment. So the idea that our ability…
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