Mobile advertising volume in India grew the fastest in the world, climbing a record 260% since July 2013, even as the larger Asia-Pacific region where ad impressions delivery rose 70% this year, emerged the fastest-growing region globally.
Certainly, mobile advertising has become of the hottest segments recently, and is continuously expanding these days. Does this expansion allow predicting the flourishing future of mobile ads? Well, according to the world’s experts, it actually does.
Mobile Investment Boom Leads to Mobile Ad Development
The global mobile market has shown incredible growth within the past years, and it is likely to develop further. According to the latest research, the amount of mobile investment has increased by about 267% in Q2 2014, if compared to Q2, 2013 results and the experts? expectations for 2015 are more, than optimistic.
In addition, the volume of M&As on mobile, even excluding the recent purchase of WhatsApp, has exceeded $28,5B, which leaves no doubt that there’s a wide range of mobile monetization opportunities for businesses versatile industry niches. Consequently, mobile advertising is getting even more popular among companies as one of the most promising and…
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We may be reading quite a few news reports these days about Facebook and Twitter facing a plateau in usage … but LinkedIn’s fortunes continue to be on the upswing (financial losses notwithstanding).
In late April, the social network reported that it now has more than 300 million active members throughout the world, which is up more than 35% since the beginning of the year.
Too, the gender gap in membership is narrowing, albeit more slowly: Today, ~44% of LinkedIn members are women, up from ~39% in 2009.
Even more impressive for a network that has the lofty goal of “creating economic opportunity for every one of the 3.3 billion people in the global workforce,” is the fact that two-thirds of LinkedIn’s active members are located outside the United States.
This is underscored by the top three countries represented in LinkedIn’s membership, which are the U.S. (#1), India…
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As my second post on my WordPress I’m going to share a video that I’ve re-watched very recently, as I am attending a summer course about “Digital Marketing: Strategies and Tactics” at my college (Universidade Nova de Lisboa – Faculdade de Ciências Sociais e Humanas).
This video is a clip of one of the excellent presentations on the year of 1997 – in his sandals, shorts, and turtleneck – discussing how that chance to make a memory presents the fundamental question of branding, and that a brand is not so much about rational arguments, but the way that the company resonates with people emotionally.
More relevant in today’s world than when Jobs gave this piece of brilliance: Marketing is about values.
Nike sells a commodity, they sell shoes. And yet when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product, they don’t ever talk about their air soles, how they’re better than Reebok’s air soles. What’s Nike do in their advertising? They honor great athletes and they honor great athletics. That is what they are about.
The ad, Jobs says, features living and dead heroes who were crazy enough to think they could change the world, who, as we know by now, decided to think different.
“The ones who aren’t (alive), you know, if they ever would have used a computer, it would have been a Mac”. As Jobs says: “Marketing is about values.” So we need to know ours.
Thanks for reading, I hope you’ve liked it and found it interesting.