I’ve read about this today on a great (and proud) portuguese online business/marketing journal/newsfeed/press, “Imagens de Marca“.
And if Coca-Cola and Pepsi were less caloric?
Due to high rates of obesity in the American continent, some leading brands in the beverage industry, including Coca-Cola and Pepsi want to reduce the calories of their products, advances the Direct Marketing. The same source ensures that this initiative is driven by the American Beverage Association, an organization that aims to reach 2025 with a lower calorie intake per person 20%. According to Yahoo, these brands of soft drinks now aim to educate their consumers, so will bet a new communication and packaging.
In Europe, meanwhile, the Samsung is the topic that generates buzz this morning. It seems that South Korean brand announced, according to the Direct Marketing, which will stop selling laptops in the European market. This is a new strategy of Samsung, which is intended to align demand with supply, and you want to bet on the growth of sales of tablets. According to the same site, the decision is only temporary and does not necessarily have to be reflected in other markets. To the same source assures, Sony and Toshiba also followed the same steps some time ago. The brand sold its first unit and the second portable Vaio announced that he was going to focus its work in selling computers to businesses, rather than developing home computers.
Even with regard to the technological area, Apple is also being highlighted by the press, but not for the best reasons. According to Mashable, the update iOS8 that the brand launched for the iPhone is full of bugs and was canceled. Several complaints from users were presented throughout the week and to the same site Vanca, all are confirmed.
On Portugal, there is one more airline to fill the newspapers besides TAP. According to the Observer, Easyjet wants to start selling tickets to Ponta Delgada, Azores, starting in October. The low cost company wants to start flying to the Island from March 2015 and ensures that the time begins to be scarce, advances the same source. The idea of Easyjet undergoes transpose the Azores what is already being done in Madeira, ranging from transporting passengers across Europe to Lisbon and you can avail affordable to visit the islands.