Brands of Today – Coca-Cola, Pepsi, Apple, Samsung & EasyJet


I’ve read about this today on a great (and proud) portuguese online business/marketing journal/newsfeed/press, “Imagens de Marca“.

And if Coca-Cola and Pepsi were less caloric?
Due to high rates of obesity in the American continent, some leading brands in the beverage industry, including Coca-Cola and Pepsi want to reduce the calories of their products, advances the Direct Marketing. The same source ensures that this initiative is driven by the American Beverage Association, an organization that aims to reach 2025 with a lower calorie intake per person 20%. According to Yahoo, these brands of soft drinks now aim to educate their consumers, so will bet a new communication and packaging.

In Europe, meanwhile, the Samsung is the topic that generates buzz this morning. It seems that South Korean brand announced, according to the Direct Marketing, which will stop selling laptops in the European market. This is a new strategy of Samsung, which is intended to align demand with supply, and you want to bet on the growth of sales of tablets. According to the same site, the decision is only temporary and does not necessarily have to be reflected in other markets. To the same source assures, Sony and Toshiba also followed the same steps some time ago. The brand sold its first unit and the second portable Vaio announced that he was going to focus its work in selling computers to businesses, rather than developing home computers.

Even with regard to the technological area, Apple is also being highlighted by the press, but not for the best reasons. According to Mashable, the update iOS8 that the brand launched for the iPhone is full of bugs and was canceled. Several complaints from users were presented throughout the week and to the same site Vanca, all are confirmed.

On Portugal, there is one more airline to fill the newspapers besides TAP. According to the Observer, Easyjet wants to start selling tickets to Ponta Delgada, Azores, starting in October. The low cost company wants to start flying to the Island from March 2015 and ensures that the time begins to be scarce, advances the same source. The idea of Easyjet undergoes transpose the Azores what is already being done in Madeira, ranging from transporting passengers across Europe to Lisbon and you can avail affordable to visit the islands.

Original Source – Imagens de Marca (25 de Setembro de 2014)

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Apple Denied Siri Trademark For “Social Networking Services”


Gigaom

Apple has filed an appeal with the Trademark Office after an examiner turned down an application that would have protected the Siri mark, the company’s voice-activated personal assistant, in the field of “online social networking services.”

According to documents filed with the Trademark Trial and Appeal Board, [company]Apple[/company] claims the examiner made a mistake in concluding that the company is not using the Siri mark (shown at right) as part of a social networking business.Siri TM

In particular, Apple claims it provided numerous webpages that show Siri used in connection with social networks, and that: “One of these pages includes a detailed description of how Siri facilitates the sharing of personal information through Facebook, the world’s largest online social network.” (In practice, Siri can be used to post an update to Twitter or [company]Facebook[/company] with a voice command.)

It’s not clear if the trademark application means that Apple considers Siri’s role within social networks as an…

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Are Apple and Google Protecting Us or the Criminals?


Technopreneurph

Are Apple and Google Protecting Us or the Criminals? image bigstock Silhouette Of A Hacker Isloate 44548606 600x600

Late last year, Tom Webster and I did a podcast with our six marketing predictions for 2014. Two trends I mentioned were 1) the “malignant complexity” of the web that would lead to an increase in security breaches and 2) the opportunities this would create to actually market data security as a product feature.

In an online world under attack from hackers, terrorists, and just plain old bad guys wanting to wreak havoc, the idea of hack-proof Internet data safety will have to be a product feature trumpeted by new devices, software and service providers.

My prediction is coming true … but with some unexpected consequences.

The bad guys benefit

Keeping people away from your data is not just a feature, it has also become a marketing pitch, as I forecast.

Last week, Apple announced that its new operating system for iPhones would have a new encryption system. In…

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Apple Watch – What’s In Store For Your Wrist


Technopreneurph

Since its dramatic appearance at the hyped Apple event Tuesday, Apple Watch has been the topic of countless articles. Its looks, technology, uses and features have been discussed, dissected, dissed and praised in equal measures.

And Kudos to Apple! As usual, they have launched a product that has immense potential. From Apple fanboys to fashionistas, the watch has got them talking.

What is fascinating about the Watch? Here is why people will love it.

Apple Watch – Here’s What Is In Store For Your Wrist! image AppleWatch1 455x600

The Watch, the look:

Any wearable, to be successful has to appeal aesthetically. And the Apple Watch has it pat down. Available in three different varieties ? Apple Watch, Apple Watch Sport, and the Apple Edition watch, each has features designed to appeal to the individual personality of the user. The Edition watches have a case crafted from 18-karat gold with a display that is protected by polished sapphire crystal. The Sport collection cases are made…

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Tracking The Intersection on Big Data and Mobile Data Trends Jason Bowden


Technopreneurph

Tracking The Intersection on Big Data and Mobile Data Trends image custom data analytics 600x300

Image credit: http://ift.tt/X7zY0t

Big data is viewed as a medium by which companies can grow their business through the process of targeting the enhancement of productivity using analytics and wide database of information. Business data provides a wealth of information that can help companies do business with better competence in addressing the changing marketing trends within their respective marketing industry. When harnessed properly it can serve a significant purpose to help companies grow their business.

Business data analysis is currently viewed by internet marketing Atlanta as the future of digital marketing. In combination with the growing trends of mobile data utilization, both the big data and mobile data trends are considered to be intersecting across the online marketing portals. Both sources of data are viewed as powerful sources of driving businesses further towards better productivity and competence for a more responsive marketing strategy.

The powerful big data and mobile data…

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What Does Apple Have Planned for Wearable Tech?


Gigaom

It’s Apple event time once again, starting at 10am PT Tuesday. Kevin and I will be covering the event live from the Flint Center for the Performing Arts at DeAnza College in Cupertino, just a few miles from Apple’s headquarters, and we invite you to hang out with us tomorrow.

This is probably going to be a big one: sure, there will be new iPhones, but the real interest is in Apple’s approach to wearable computing, which we’ll finally get a sense of with the demonstration of what we’re still going to call the iWatch for at least another day. [company]Apple[/company] is using the site of two very important events in company history — the original Macintosh launch in 1984 and the iMac launch in 1998 — for this event, and it’s even building some sort of multi-story structure on the campus as part of its preparation.

As we await…

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Big-screened Phones Are Taking Bigger Bites Out Of The Market


Gigaom

Ahead of Apple’s expected release of two iPhones with bigger screens, a fair question to ask is how many people actually want larger phones?

New data from apps analytics firm Flurry finds that big-screened phones — sometimes called “phablets” — are rapidly growing in popularity. Large-screened phones, defined by Flurry as devices with screens between 5- and 7-inches, comprised 6 percent of the nearly 60,000 active devices examined, a huge increase over the 3 percent spotted last year.

device_type_blog_v1

Not only are more users opting for larger phones, but bigger devices are being used more heavily, accounting for 11 percent of app sessions tracked by Flurry. It does appear that people that plan to really hammer their handsets are buying phones with bigger screens, although they may be opting for the faster processor and better cameras that usually come with big-screened phones.

app_sessions_blog_v1

Flurry didn’t find any evidence that big phones are eating into smaller…

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China Is Changing the Smartphone Industry: Predicting Winners and Losers


TIME

Back in 2012, if you compared a budget phone to a premium phone, you’d likely see a spec/features breakdown like this:

The comparison was simple: Twice the money bought you a phone that was, statistically speaking, twice as good.

But with Chinese manufacturer Xiaomi’s ascendance, the following type of comparison is becoming increasingly common:

The Xiaomi Mi 3 is less than half the cost of a Galaxy S5, yet boasts nearly identical specifications, even edging out Samsung’s flagship phone in a few categories, including display sharpness and standby time. For the money (at least based on the raw data) the Mi 3 is the clear choice.

But what about the fluffy stuff, like build quality, interface and overall user experience? Surely that’s where the Galaxy S5 earns its higher price tag.

Not necessarily. CNET calls the Mi 3 “quite the looker,” complementing the phone’s “aluminum-magnesium chassis and…beautiful face.” Meanwhile,

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Apple’s Motivation…and probably one of the best Marketing Advice ever made, by Steve Jobs


As my second post on my WordPress I’m going to share a video that I’ve re-watched very recently, as I am attending a summer course about “Digital Marketing: Strategies and Tactics” at my college (Universidade Nova de Lisboa – Faculdade de Ciências Sociais e Humanas).

This video is a clip of one of the excellent presentations on the year of 1997 – in his sandals, shorts, and turtleneck – discussing how that chance to make a memory presents the fundamental question of branding, and that a brand is not so much about rational arguments, but the way that the company resonates with people emotionally.

More relevant in today’s world than when Jobs gave this piece of brilliance: Marketing is about values.

 

Jobs uses Nike as a case study:

Nike sells a commodity, they sell shoes. And yet when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product, they don’t ever talk about their air soles, how they’re better than Reebok’s air soles. What’s Nike do in their advertising? They honor great athletes and they honor great athletics. That is what they are about.

Branding answers the question of what are we here to do?, he says.

The ad, Jobs says, features living and dead heroes who were crazy enough to think they could change the world, who, as we know by now, decided to think different.

“The ones who aren’t (alive), you know, if they ever would have used a computer, it would have been a Mac”. As Jobs says: “Marketing is about values.” So we need to know ours.

Thanks for reading, I hope you’ve liked it and found it interesting.

Best regards,
Pedro Calado