Brands of Today – Coca-Cola, Pepsi, Apple, Samsung & EasyJet


I’ve read about this today on a great (and proud) portuguese online business/marketing journal/newsfeed/press, “Imagens de Marca“.

And if Coca-Cola and Pepsi were less caloric?
Due to high rates of obesity in the American continent, some leading brands in the beverage industry, including Coca-Cola and Pepsi want to reduce the calories of their products, advances the Direct Marketing. The same source ensures that this initiative is driven by the American Beverage Association, an organization that aims to reach 2025 with a lower calorie intake per person 20%. According to Yahoo, these brands of soft drinks now aim to educate their consumers, so will bet a new communication and packaging.

In Europe, meanwhile, the Samsung is the topic that generates buzz this morning. It seems that South Korean brand announced, according to the Direct Marketing, which will stop selling laptops in the European market. This is a new strategy of Samsung, which is intended to align demand with supply, and you want to bet on the growth of sales of tablets. According to the same site, the decision is only temporary and does not necessarily have to be reflected in other markets. To the same source assures, Sony and Toshiba also followed the same steps some time ago. The brand sold its first unit and the second portable Vaio announced that he was going to focus its work in selling computers to businesses, rather than developing home computers.

Even with regard to the technological area, Apple is also being highlighted by the press, but not for the best reasons. According to Mashable, the update iOS8 that the brand launched for the iPhone is full of bugs and was canceled. Several complaints from users were presented throughout the week and to the same site Vanca, all are confirmed.

On Portugal, there is one more airline to fill the newspapers besides TAP. According to the Observer, Easyjet wants to start selling tickets to Ponta Delgada, Azores, starting in October. The low cost company wants to start flying to the Island from March 2015 and ensures that the time begins to be scarce, advances the same source. The idea of Easyjet undergoes transpose the Azores what is already being done in Madeira, ranging from transporting passengers across Europe to Lisbon and you can avail affordable to visit the islands.

Original Source – Imagens de Marca (25 de Setembro de 2014)

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2 Simple Rules To Name a Successful Product


TIME

When I tell people at parties what I do, they’re always curious. “You’re a namer-of-things? That sounds like fun. Tell me more,” they say, seemingly surprised that it’s an actual job.

In fact, the profession has grown in the last 15 years or so with the explosion of entrepreneurs and startups that need to name everything from products and services to websites and apps. “Verbal identity” is at the core of every product launch and includes not just names but slogans and taglines.

I’m a naming consultant hired by branding agencies to tackle projects for clients that have included a faith-based financial institution, an online investment service, and wine marketed to women. I’ve coined quite a few cute names. For example, City Block™ is a note cube with a city map printed on its side. Then there’s HandJive™—fashion gloves designed for cyclists.

When I get hired to name a product…

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The Periodic Table Of SEO Success Factors



See also:

CREATIVE GRAPHIC DESIGNER

Search engine optimization — SEO — may seem like alchemy to the uninitiated. But there is a science to it. Search engines reward pages with the right combination of ranking factors, or “signals.” SEO is about ensuring your content generates the right type of signals.

seo-table

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‘Colgate Total’ Ingredient Linked to Cancer and Disrupted Development


I’ve read about this yesterday evening and (re)searched about it.

«The chemical triclosan has been linked to cancer-cell growth and disrupted development in animals. Regulators are reviewing whether it’s safe to put in soap, cutting boards and toys. Consumer companies are phasing it out.» – Bloomberg

«At the same time, millions of Americans are putting it in their mouths every day, by way of a top-selling toothpaste that uses the antibacterial chemical to head off gum disease.» – Bloomberg

«Other companies like ‘Avon’ and ‘Johnson & Johnson’ announced plans for phasing out the use of the chemical in their products.»
«Avon announced in March this year, which gave in to pressure from consumers and plans to phase out triclosan its line of cosmetics and personal care products.
In August 2012, Johnson & Johnson announced that by the end of 2015, will remove from its consumer products a list of potentially harmful chemicals to health, including triclosan.» – Portal Administradores News

UPDATE:

Infarmed (National Authority of Medicine and Health Products, I.P.) – the regulatory and supervisory public institute responsible for the marketing, sale and control of medicine and other health products in Portugal – said today that the amount of triclosan present in packaging is not harmful to health: “European legislation on cosmetics specifies a maximum concentration of 0.3% compared to the use of triclosan as a preservative This value is considered safe by on Consumer Safety Committee of the European Commission in toothpastes, soaps, hand, body soaps / shower gels, deodorants, facial powders and creams brokers “.

Lusa confirmed that the toothpaste in question has a concentration of 0.3% triclosan and may therefore “be made available in the European market,” said Infarmed.

Infarmed Info Source – RTP Notícias/Lusa

Original Source (PT-BR)
Other Source (ENG)

Apple’s Motivation…and probably one of the best Marketing Advice ever made, by Steve Jobs


As my second post on my WordPress I’m going to share a video that I’ve re-watched very recently, as I am attending a summer course about “Digital Marketing: Strategies and Tactics” at my college (Universidade Nova de Lisboa – Faculdade de Ciências Sociais e Humanas).

This video is a clip of one of the excellent presentations on the year of 1997 – in his sandals, shorts, and turtleneck – discussing how that chance to make a memory presents the fundamental question of branding, and that a brand is not so much about rational arguments, but the way that the company resonates with people emotionally.

More relevant in today’s world than when Jobs gave this piece of brilliance: Marketing is about values.

 

Jobs uses Nike as a case study:

Nike sells a commodity, they sell shoes. And yet when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product, they don’t ever talk about their air soles, how they’re better than Reebok’s air soles. What’s Nike do in their advertising? They honor great athletes and they honor great athletics. That is what they are about.

Branding answers the question of what are we here to do?, he says.

The ad, Jobs says, features living and dead heroes who were crazy enough to think they could change the world, who, as we know by now, decided to think different.

“The ones who aren’t (alive), you know, if they ever would have used a computer, it would have been a Mac”. As Jobs says: “Marketing is about values.” So we need to know ours.

Thanks for reading, I hope you’ve liked it and found it interesting.

Best regards,
Pedro Calado