Everywhere you turn, it seems, people are talking about how understanding context is the most important aspect of building a better web.
No one, though, has captured it as well as Code and Theory’s Dan Gardner, co-founder and executive creative director of the creative agency, and Mike Treff, managing partner of the agency’s product design group, who wrote an article for FastCompany titled “The Next Big Thing in Responsive Design.” (Among other accomplishments, Code and Theory redesigned the LA Times website and Mashable, and created award-winning marketing programs for Burger King, Dr Pepper and Maybelline New York.) Though the whole thing is worth reading, this is the sentence that matters most for our purposes:
“As brands become more publisher-like, they’ll also need to incorporate a responsive philosophy that adapts to the user so that they can reach them at the right time, with the right messaging, and an understanding of…
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The IT industry creates new buzzwords every few years and this year everyone is talking about Internet of Things and Internet of Everything.
But what really is the true definition of IoT and what are its constituents? How should businesses prepare?
There are several definitions. But IoT or IoE is really about networks, devices, people and processes – and how these are all getting interconnected. The enabling technologies are mobility, cloud computing, big data analytics and social – a collective term for this is SMAC.
For IoT to be widely accepted and implemented, there are 2 or 3 things that need to happen:
- Businesses need to become IoT ready by upgrading its infrastructure, re-engineering processes and business models, and infusing an IoT culture in the organization.
- We need to have widely accepted industry standards, compliance, frameworks and protocols, through strong consortiums.
- Businesses need to be crystal clear about what they…
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It’s common knowledge that mobile commerce capabilities are crucial to any business that sells online. In fact, the U.S. mobile commerce market is poised to hit $114 billion in 2014, and projected to influence more than $600 billion in total retail sales by 2016, according to Forrester Research. eBusiness professionals are aware of the dire need to create an engaging mobile experience for shoppers and integrate this experience with an overarching omnichannel strategy. However, mobile commerce itself is still mired in haze of myths and misconceptions, surrounding strategy and technology within a dynamic and disrupted marketplace.
We’ve just released a new white paper that aims to dispel some of these myths and help guide online retailers towards a successful mobile commerce strategy. Let’s take a look at a few of the key myths:
Responsive Web Design is the silver bullet
Acting literally as a “one size fits all” solution, responsive…
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