2 Simple Rules To Name a Successful Product


TIME

When I tell people at parties what I do, they’re always curious. “You’re a namer-of-things? That sounds like fun. Tell me more,” they say, seemingly surprised that it’s an actual job.

In fact, the profession has grown in the last 15 years or so with the explosion of entrepreneurs and startups that need to name everything from products and services to websites and apps. “Verbal identity” is at the core of every product launch and includes not just names but slogans and taglines.

I’m a naming consultant hired by branding agencies to tackle projects for clients that have included a faith-based financial institution, an online investment service, and wine marketed to women. I’ve coined quite a few cute names. For example, City Block™ is a note cube with a city map printed on its side. Then there’s HandJive™—fashion gloves designed for cyclists.

When I get hired to name a product…

View original post 658 more words

The 5 Ws of Mobile Commerce Optimization


Technopreneurph

The 5 Ws of Mobile Commerce Optimization image shutterstock 188282693

Everywhere you turn, it seems, people are talking about how understanding context is the most important aspect of building a better web.

No one, though, has captured it as well as Code and Theory’s Dan Gardner, co-founder and executive creative director of the creative agency, and Mike Treff, managing partner of the agency’s product design group, who wrote an article for FastCompany titled “The Next Big Thing in Responsive Design.” (Among other accomplishments, Code and Theory redesigned the LA Times website and Mashable, and created award-winning marketing programs for Burger King, Dr Pepper and Maybelline New York.) Though the whole thing is worth reading, this is the sentence that matters most for our purposes:

“As brands become more publisher-like, they’ll also need to incorporate a responsive philosophy that adapts to the user so that they can reach them at the right time, with the right messaging, and an understanding of…

View original post 511 more words

The Periodic Table Of SEO Success Factors



See also:

CREATIVE GRAPHIC DESIGNER

Search engine optimization — SEO — may seem like alchemy to the uninitiated. But there is a science to it. Search engines reward pages with the right combination of ranking factors, or “signals.” SEO is about ensuring your content generates the right type of signals.

seo-table

View original post

How Businesses Should Prepare For Internet Of Things


BusinessWorld

The IT industry creates new buzzwords every few years and this year everyone is talking about Internet of Things and Internet of Everything.

But what really is the true definition of IoT and what are its constituents? How should businesses prepare?

There are several definitions. But IoT or IoE is really about networks, devices, people and processes – and how these are all getting interconnected. The enabling technologies are mobility, cloud computing, big data analytics and social – a collective term for this is SMAC.

For IoT to be widely accepted and implemented, there are 2 or 3 things that need to happen:

  1. Businesses need to become IoT ready by upgrading its infrastructure, re-engineering processes and business models, and infusing an IoT culture in the organization.
  2. We need to have widely accepted industry standards, compliance, frameworks and protocols, through strong consortiums.
  3. Businesses need to be crystal clear about what they…

View original post 21 more words

Mobile Commerce Myths – Fact vs. Fiction


Technopreneurph

Mobile Commerce Myths: Fact vs. Fiction image Stocksy txpbc7a74c04p8000 Large 319041 300x200It’s common knowledge that mobile commerce capabilities are crucial to any business that sells online. In fact, the U.S. mobile commerce market is poised to hit $114 billion in 2014, and projected to influence more than $600 billion in total retail sales by 2016, according to Forrester Research. eBusiness professionals are aware of the dire need to create an engaging mobile experience for shoppers and integrate this experience with an overarching omnichannel strategy. However, mobile commerce itself is still mired in haze of myths and misconceptions, surrounding strategy and technology within a dynamic and disrupted marketplace.

We’ve just released a new white paper that aims to dispel some of these myths and help guide online retailers towards a successful mobile commerce strategy. Let’s take a look at a few of the key myths:

Responsive Web Design is the silver bullet

Acting literally as a “one size fits all” solution, responsive…

View original post 477 more words