The Problem With Digital Marketing


Gareth Roberts

31 July, 2014 — 6 Comments

If you work in digital marketing every day, there’ll probably be a few problems that come to mind. But the main problem ISN’T what you think.

unorthodox-marketing-measurement

You already know that building a mailing list, or getting more web traffic isn’t as easy as you thought when you first set up your digital marketing strategy. You’ll spend hours at night thinking of ways to do things differently to improve the situation. But the problem isn’t the doing. The problem is making sure that what you’re doing is right in the first place.

Let’s be honest, whether you’ve been marketing digitally for 6 months, a year, or 5 years, chances are that you’ve probably missed something out in your digital strategy, or have misunderstood another. Both are potentially damaging. But not as damaging as not taking a step out of the Facebook Ads, the keyword research and…

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