How to Win Every Argument


TIME

So you want to know how to win every argument?

Stop trying.

Not that passivity is the most effective strategy but if you’re thinking about “winning” you’re already headed down the wrong path.

From a neuroscience perspective, “When an argument starts, persuasion stops.”

Via Compelling People: The Hidden Qualities That Make Us Influential:

When an argument starts, persuasion stops. A group of researchers including psychologist Drew Westen conducted a revealing experiment, which Westen wrote about in his book The Political Brain. In the heated election campaign of 2004, the researchers found supporters of presidential candidates George Bush and John Kerry and took MRI pictures of their brains as they watched video footage of their favorite candidate completely contradicting himself. So what happened in people’s brains when they saw information that contradicted their worldview in a charged political environment? As soon as they recognized the video clips as being…

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About the Primal Need of Connection


I’ve read this on the LinkedIn’s TED Talks Discussion Group.

Do you agree with the proposition that we have a primal need to connect with others? – Debate Started by Damien Schulze

Social media is a representation of our primal need to connect with those around us. It is the digitised conversation that we share with our immediate and extended audience. Using it correctly can build incredible influence and at the same time develop great relationships that would not be possible without social platforms.Damien Schulze

See also:

The Primal Connection‘ By Mark Sisson

Damien Schulze speaking with professionals about connecting through social and the importance and power of sharing your message and intent through social media platforms. Ultimately this provides a deeper connectivity into the audience of audiences.

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