As I write this post I am sitting in the Caltrain, passing through various suburbs of the San Francisco Bay peninsula on my way to the city. It’s comforting to be surrounded by so many familiar sites once again.
My wife and I have had quite a journey: 17 countries, dozens of cities, and countless airports/train stations/bus stations. We’ve witnessed both staggeringly beautiful phenomena (Northern Lights in the Yukon Territories) and horrifying moments (a mob beating up some dude in the streets of Istanbul) along the way. Fortunately, my wife and I came out the other end of our trip completely safe and with a lifetime of memories.
I’ve delayed writing this post as long as I could; it’s been taking me a while to process what I’ve learned from this trip. The short answer is: a lot.
I may not be able to cover all the lessons I’ve learned…
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A few weeks ago I introduced the 6 laws of customer experience. Since then, I’ve written posts for each of the six laws. It turns out that these posts have had extremely high readership. So I decided to pull the content together in a mini book: The 6 Laws Of Customer Experience: The Fundamental Truths That Define How Organizations Treat Customers
Since it’s not really a novel (only 11 pages), I’m giving it away for free. Just click on the picture of the cover. You can then print it out or save it to your computer. Go ahead and share this book(let) with as many people as you’d like. Spread the word!
The bottom line: Hopefully this book is worth more than its price.
Editor’s Note: Entrepreneur Richard Branson regularly shares his business experience and advice with readers. Ask him a question and your query might be the inspiration for a future column.
Q: I am an architect and a young entrepreneur. It’s fairly obvious that most of the world’s great entrepreneurs had issues with their early education. Why is this the case? —
This is a very good question, and one that I am often asked by students around the world as they weigh continuing their studies against starting up their own ventures and diving into the world of business. In addition, many also want to know how I was able to start my own career while I was a young student struggling with my schoolwork, and how I eventually got people to take me seriously as an entrepreneur.
Looking back, I believe that the qualities that make for a great entrepreneur —…
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Check out the Subwing, a new water-sport craze that’s taking things under the surface is sweeping across Europe.
“Riding the Subwing will make you feel like you’re flying underwater and gives the rider a sense of dolphin-like freedom”. – Westgård
With only “22 years old, Sivertsen’s Subwing has come into its own and is spreading across the water-sports world. “Riders are towed behind a boat and have the ability to spin, turn and dive almost anywhere,” says Director of Subwing, Mats Westgård.
It’s said that it requires ‘little or no practice’ and using the Subwing is quite intuitive. Tilting the wings right or left allows for dramatic dives, lateral ricochets, and exhilarating corkscrew spins”. – Interesting Engineering
As my fifth original post on my WordPress I’m going to share a very interesting article posted today on Lifehacker which I’ve read and identified with, not only on regarding my education basis, but can be also applied on many other fields and life personal experiences.
Check it out here: Seven Things I Wish I Knew Before Going to Graduate School
The article is very insightful and interesting, discussing how if “you’re headed to grad school, the game changes”, and it really does, having a “reputation for being the most difficult time in a student’s life”, coming after a “long undergrad career, bringing empty pockets, longer classes, and teaching requirements to students—on top of the stress of independent studies or a thesis”, besides being an “eye-opening and fulfilling part of your academic career” and “opening doors you’ll appreciate for the rest of your life”.
I also suggest that you watch this open-minded and in the spirit of ideas worth spreading TEDx Talk (at Almada, Portugal, September 26th, 2012), combining to spark deep discussion and connection in a small group, from Fernando Santana – Catedratic Professor at Universidade Nova de Lisboa, and currently Director of the School of Science and Technology – discussing objectively about why do you take an university/college course, sharing many conclusions of case studies and personal/professional experiences.
The author of this Lifehacker’s post, Alan Henry, speaks and discusses very openly and with great precision about a couple of things what he and others from Lifehacker’s team “learned from our graduate schooling that you can take with you going in”.
The listing is awesome and very precise, starting with:
1. Be Prepared for a Level of Competition You’ve Never Experienced Before
«(…) my classmates were intent on making sure they were at the top of the class, well-known and liked by professors and classmates, and as active in class activities as possible.»
«Normally a little friendly competition is healthy, but when it came time to work together in teams or collaborate, the competition was ridiculous. (…) When it came to the grunt work, like compiling research, interest waned. Tread carefully and hone your people skills.»
2. Intelligence Isn’t As Important As You Think It Is
«When you’re an undergrad, your intelligence is highly valued. In graduate school, and truthfully, anywhere after that, intelligence is important, but it doesn’t pay the bills.
(…) the degree to which you’re knowledgeable on a specific topic isn’t enough anymore. You likely won’t be the smartest person in the room, and even if you are, you need to be diligent, confident, and communicate well too. You’ll meet people less intelligent than you who are better at those soft skills. And you know what? You’ll see them getting their feet into doors you won’t, and it’ll sting.»
«Intelligence is certainly still a door-opener. But it will never get the job done on its own. Diligence, rigour, a reliable network, and finally not being a dick are essential qualities of not just software engineering but any profession that’s outside the little bubble called grad school.» – Manuel Ebert
3. Do Everything and Make Connections: That’s What You’re Really There For
«(…) make sure you take the time to meet people, spent time with different people, and, for lack of a better word, “network” with as many people as possible. You will tap into them at some point for postgraduate projects, and they’ll do the same with you.
Do everything extra you can: This applies to a bachelor’s degree too, of course, but I think the extra-curricular stuff in grad school is really way more important than it is during a bachelor’s program.» – Thorin Klosowski
«You may have heard this advice before: Do all the extracurriculars you possibly can. Go to the guest speakers and lectures. Join study groups. Go on offsites and class trips. Join student societies. Assist professors who are looking for grad students to help out. When you do, you’re building on our first point: You’re meeting the people you’ll make valuable connections with. You’re also learning how to network professionally without being sleazy about it, which is one of those soft skills that will take you places.»
4. Leave Your Comfort Zone Behind
«It may cause you some anxiety—in my case, it was a lot of anxiety—but it’s one thing you should absolutely get ready for. No one will force you to attend those guest lectures, or travel for talks and conferences. No one will insist you go study abroad for a term, or work in someone else’s lab for a little while so you can offer your expertise. You could stay at home and coast, and ignore all of those events, just because it’s easier to. Don’t do it.»
5. Embrace the “Poor Grad Student” Stereotype, Even If You’re Not
«Depending on your personal situation, that can be true. Even if it’s not and you can afford to feed yourself without resorting to ramen noodles and frozen vegetables, sometimes it’s better if you embrace that stereotype anyway.
We’re not saying you can’t enjoy a decent place to live and good food if you can afford it, but keeping your lifestyle neat, portable, and minimal now will serve you later when the student loan bills start coming in.»
6. Keep Your Textbooks and Find Your Niche
«Unlike undergraduate schooling, which focuses on giving you a broad education on your major, in grad school you’ll expand on what you learned and drill down into specific topics. Don’t coast and just flow with the curriculum—take the time to find parts of your studies that really interest you. Ideally, this is how you’ll uncover your future career.
When you do find it, connect as much as possible with the people involved with it. As you study that specific topic, you’ll learn about where the best research on the topic is being performed and who you can talk to at your current school that’s involved with it.»
7. Don’t Expect Anything After Graduating
«It doesn’t really matter which field you studied, but just because you have a shiny new MBA doesn’t mean you’ll get a high-paying job the month you graduate. In the sciences, being a freshly minted post-doc just means you get to compete with everyone else who graduated that year for a slot in someone’s lab. You still have a long way to go.»
«If you have those connections we mentioned earlier, the whole process is a little easier. Your business school colleagues may have leads to share, or they may be starting their own companies. The professors you worked with may bring you into their labs, or write recommendations to help you get into great institutions. Even so, don’t expect anything—you’ll still need to work your ass off to get a job.»
Alan Henry argues that “if you’re expecting a miraculous sense of self-fulfillment or accomplishment when you graduate, you may be out of luck”, as Thorin Klosowski (who also went to grad school) notes:
Don’t expect to “get” anything when you graduate: Most liberal arts programs are about teaching you how to learn and how to think. A graduate program’s no different—and if you walk in expecting to finish some grandiose project or have a sense of completion, you’ll be disappointed. Instead, you’ll walk away being more confused about the world than when you started, BUT you’ll at least be able to explain your way through it a little better. To that point, I’d argue that when you’re picking out a school, atmosphere and culture-fit is WAY more important in grad school than in an undergrad program. Your general view of the world, and how you think about it will be tainted by the grad program you choose, so pick one that you think is relevant and interesting.
The author of the post ends beautifully by saying:
However, because grad school is part education, part work, and part professional networking, there’s more to the picture you should remember before diving in. If you’re headed for graduate school next term, hopefully this is useful to you. Grad school can be grueling, stressful, and challenging, or it can be easier than your undergrad schooling—a lot of it is how you approach it and what you take away from the experience. Have some fun, enjoy the journey, and as they say, consider the destination as its own reward. – Alan Henry
My faculty colleague and recently graduated in Communication Sciences, Sofia Cintra, added to my upper short texts of my brilliant WordPress (her words, not mine): “Don’t expect nothing and smile”, that’s how she graduated with an awesome average and is currently on her way to a Masters degree, good luck Sofia 😀
Thanks again for reading and for following, I hope you’ve liked it and found it interesting.