Visual Attraction: How to Captivate Your Visitors’ Attention


Original Source – Search Engine Journal

Being interested in psychology, especially when applied to the web, is more than just reading Cialdini’s Influence. Don’t get me wrong by the way, that book is awesome. But there are just so much more psychological processes at work than people are probably aware of.

One of the most important ones, to my mind, is visual attention. People undoubtedly understand that attention is of importance when it comes to doing, well, anything really. So the same goes for visiting websites. But in my opinion it is not just attention, but visual attention that’s most important for visiting websites.


What is the Blue Light From Screens Doing to Our Eyes?


Gigaom

An eye doctor says he’s recently seen a few 35-year-old patients whose lenses, which are typically clear all the way up until around age 40, are so cloudy they resemble 75-year-olds’. A sleep doctor says kids as young as toddlers are suffering from chronic insomnia, which in turn affects their behavior and performance at school and daycare. A scientist finds that women who work night shifts are twice as likely to develop breast cancer than those who sleep at night.

What do all these anecdotes have in common? Nighttime exposure to the blue light emanating from our screens.

You’ve probably heard the hype these past few years: being in the presence of light at night disrupts the body’s natural circadian rhythms by suppressing the production of melatonin, a sleep hormone. But melatonin does far more than help us get sleepy – it’s also an antioxidant that appears to play a…

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