Last quarter, Facebook made $2.8 billion off our personal information. Starting this summer, the social network is letting us see exactly what pieces of our online identities it reveals to advertisers.
Learn how, find out why you’ve been targeted and check what else Facebook thinks you like
Facebook has spent years mining from your online activity, against which it sells hyper-targeted advertising. If you are one of Facebook’s 204 million users in the United States and Canada, the social network made about $5.79 in advertising revenue off you last quarter.
On some level, we all know that Facebook does this, and on some level we all accept it. But starting this summer, Facebook is letting us lift the curtain and see exactly what pieces of our online identities it reveals to advertisers. If you hover over the top, right-hand corner of any Facebook ad, you can access a dropdown menu that will let you hide certain ads, rate ads as helpful, or — this is the interesting part — see why a particular advertiser chose to target you.
Among the potential reasons: your age, your gender, your location, pages you’ve liked, pages your friends have liked, your propensity to click on similar ads, where you shop online, what kind of phone you have, your inferred hobbies … or “other reasons”. – TIME
Original Source – TIME
Posted in Education & Society, Organizations & Systems, Reblogs, Science & Tech
- Tagged Ad, Behavior, Block, Data, Facebook, Info, Like, Marketing, Network, Online, Privacy, Psychology, Revenue, Surveillance, Target
The post was originally published on Quora, in response to “Why does Mark Zuckerberg have a 99% approval rating from his employees?“, apparently referring to a Glassdoor survey in 2013 that found 99% of Facebook’s employees approved of Zuckerberg. This year, that approval rating dropped to 93%, which still makes him one of America’s 10 highest rated CEOs. – Amir Memon, Quora
Amir Memon‘s (iOS software engineer at Facebook) answer:
Because he is just that awesome.
There are several reasons why we “approve” of him:
The free food and perks
(More about them here: Business Insider)
And, no, having a lower approval rating is not a good thing. People don’t “approve” because they agree with everything, rather they know that they have a say, and that their opinion matters. It’s a good thing to like your boss.
Posted in Education & Society, Organizations & Systems, Science & Tech
- Tagged Approval Rating, Business, Business Insider, CEO, Employees, Facebook, Mark Zuckerberg, Quora, Rating, Survey