5 Books That Can Change Your Life


TIME

I recently posted about five of my must-read books. Here are a few more that have really made a difference in my life:

1) 59 Seconds: Change Your Life in Under a Minute

What is it?

If you like this blog, you’ll love this book. Richard Wiseman takes psychology research and tells you how to use it to improve your life in a straightforward (but entertaining) way.

What did I learn from it?

A ton. I learned that:

This video describes some of Wiseman’s work.

Check out the book here.

[time-brightcove videoid= 3641807332001]

2) Creativity

What is it?

For his book Creativity, noted professor Mihaly Csikszentmihalyi did interviews with 91 groundbreaking individuals across…

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5 Modern Da Vinci’s Rules of Success


Da Vinci Walter RussellWalter Russell is the 20th century Renaissance man you’ve probably never heard of, which in his biography shares the 5 rules that allowed him to accomplish so much. Each rule builds on those prior, culminating in the ultimate recipe for genius.

1) Humility – Make your every action in service of others. Ambitions seeking only to serve the self inevitably end in dissatisfaction.

2) Reverence – Become deeply aware that you are an interpreter of universal consciousness. Know that you have the potential to create anything, to co-create INCREDIBLE things, because you are a tool of the Universe, and are ultimately one with everything.
3) Inspiration – Once you are in a place of knowing with your one-ness with the Universe, you need only silence to bring about divine inspiration.
4) Deep Purpose – Inspiration is useless without direction. You must find your ultimate purpose in this life in order to make full use of your new-found knowledge.
5) Joy & Ecstasy – The joy of achieving refuels you with the energy required to carry on to the next achievement. It is by cultivating a deep-seated, untouchable joy that you become able to realize your genius without any interruptions.

The original article (written by Jordan Lejuwaan) is available here.

Original Source

The Science of Goal Setting


ideas.ted.com

How to make New Year’s resolutions that actually work out this time.

It’s the time of year when optimism strikes anew and we think to ourselves: our New Year’s resolutions will totally work out this time. Never mind that we abandoned them by Valentine’s Day last year. And the year before. And, well, you know the drill.

But what if this year really could be different?

There’s a science to setting goals. The problem is that it often stays in the ivory tower or gets muddled with misinformation. We called up Kelly McGonigal (TED Talk: How to make stress your friend), a psychologist at Stanford University, and asked her about the best way to set and accomplish a goal, scientifically speaking. Below, she shares four research-backed tips to help you craft and carry out successful goals.

Choose a goal that matters, not just an easy win.

Our brains are wired to love rewards, so…

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Mark Zuckerberg’s 10 Best Quotes Ever


Mark Zuckerbergs Best Quotes

TIME

Inc. logo

This post is in partnership with Inc., which offers useful advice, resources and insights to entrepreneurs and business owners. The article below was originally published at Inc.com.

Facebook CEO and founder Mark Zuckerberg is a true pioneer in the realm of technology. Time has named him among the top 100 most influential people in the world, and his personal wealth is currently estimated at more than $34 billion. (A portion of that wealth, he just announced, will be dedicated to combating the Ebola virus.) Zuckerberg famously launched Facebook from his Harvard dorm room in February 2004. Today, the social network has, on average, over 800 million daily users, and was most recently valued at $200 billion, Time reports.

In honor of the wunderkind’s unprecedented success, here are 10 of his best quotes to inspire entrepreneurs in any industry. (We’ll admit, some of them are just as…

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R.I.P. “O Captain! My Captain!” Robin Williams


Such a loss…

“O Captain! My Captain!”, I grew up (1993) seeing you and your masterpieces, being inspired by you, smiling and thinking intellectually along your genius, you left us too early, such genius, such masterpieces done…

Dead Poets Society, Good Will Hunting, Hook, Alladin, Jumanji, Flubber, Mrs. Doubtfire, “Dr. Know” on Artificial Intelligence: AI, Freedom: A History of Us, Hamlet, Great Minds Think for Themselves, Being Human, One Hour Photo, Insomnia, From Time to Time, Seize the Day, etc., I can’t possibly name all of Robin William’s masterpieces that inspired and keep inspiring my and other individuals paths…

See also: Conan O’Brien Delivers Robin Williams News to Stunned Live TV Audience (VIDEO)
Jimmy Fallon, Seth Meyers Pay Tribute to Robin Williams During Latenight Shows

«(…) My Captain does not answer, his lips are pale and still;
My father does not feel my arm, he has no pulse nor will;
The ship is anchor’d safe and sound, its voyage closed and done;
From fearful trip, the victor ship, comes in with object won;
Exult, O shores, and ring, O bells!
But I, with mournful tread,
Walk the deck my Captain lies,
Fallen cold and dead.» – “193. O Captain! My Captain!” by Walt Whitman

Apple’s Motivation…and probably one of the best Marketing Advice ever made, by Steve Jobs


As my second post on my WordPress I’m going to share a video that I’ve re-watched very recently, as I am attending a summer course about “Digital Marketing: Strategies and Tactics” at my college (Universidade Nova de Lisboa – Faculdade de Ciências Sociais e Humanas).

This video is a clip of one of the excellent presentations on the year of 1997 – in his sandals, shorts, and turtleneck – discussing how that chance to make a memory presents the fundamental question of branding, and that a brand is not so much about rational arguments, but the way that the company resonates with people emotionally.

More relevant in today’s world than when Jobs gave this piece of brilliance: Marketing is about values.

 

Jobs uses Nike as a case study:

Nike sells a commodity, they sell shoes. And yet when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product, they don’t ever talk about their air soles, how they’re better than Reebok’s air soles. What’s Nike do in their advertising? They honor great athletes and they honor great athletics. That is what they are about.

Branding answers the question of what are we here to do?, he says.

The ad, Jobs says, features living and dead heroes who were crazy enough to think they could change the world, who, as we know by now, decided to think different.

“The ones who aren’t (alive), you know, if they ever would have used a computer, it would have been a Mac”. As Jobs says: “Marketing is about values.” So we need to know ours.

Thanks for reading, I hope you’ve liked it and found it interesting.

Best regards,
Pedro Calado