Cut the Crap On Cycling Safety


With all this hypocrisy, whether in terms of giving advice or excusing unsafe or unhelpful infrastructure, is it any wonder that people appear not to heed the advice, or trust the reasoning, or use the infrastructure? Is it any wonder that in some cases people don’t even heed certain laws?

We build stuff that forces people into cycling in ways we say are dangerous, berating them for riding that way whilst berating them for not using the infrastructure, and we wonder why the problems haven’t been solved.Cycling Safety

You can’t repeatedly build crap, repeatedly point out that it’s dangerous, and expect people to use it. Is it so hard to understand?

If you build crap, you get crap safety and crap behaviour — no matter how much you implore people not to use the crap you’ve built. You want to improve safety and compliance? Then cut the crap.

Original Source: Beyond The Kerb

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The Pain of Sports & Football Fans


Does a sports fan really suffers with its team?

For The Sun newspaper, it does, because of the love that people bear their clubs, despair felt anywhere and anytime by fans with the defeats/goosebumps or just bad luck, at least in their new campaign.

The advertising film of The Sun newspaper, “We Feel Football” shows the passion of the fans, who may have ups and downs, at a time when we approach the start of the Premier League.

The campaign, created by advertising agency Grey London, is narrated to the music “Love Hurts” by the Scottish rock band Nazareth.


Source #1

Original Source