Can media do for Snapchat what it did for Facebook?


Gigaom

Snapchat is distancing itself from its core messaging feature with its new Discover product. Instead of offering new communication tools, it’s focusing on media content to hook users. It’s hoping that will keep people on the app longer and get them there more frequently, the same way it did for Facebook.

The time is right. Discover’s launch comes a few weeks after I reported that growth in messaging apps has plateaued, according to leaked Comscore numbers.

In the new Snapchat section you can surf bite-sized text, video and photo updates from 11 different news organizations ranging from CNN to Vice. It’s slick, sophisticated and stylish. It’s also a big departure from the original app. You can get the rundown on the details here or here.

Is Snapchat moving on from messaging?

Discover isn’t just a new feature for the ephemeral messaging app, which has an estimate of more than 100 million…

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Researchers Get Access to Behavioral Data from Google, Facebook, Reddit, etc.


Gigaom

Whatever outsiders may think of online communities like Reddit, Imgur or Twitch — the video-game streaming site Google is said to be acquiring for $1 billion — there’s no question they provide a fascinating window into the ways people behave online, like a massive human Petri dish. Now, the three sites have formed a partnership to provide internal data to researchers who want to understand those communities better. The consortium is known as the Digital Ecologies Research Partnership, and will offer its data to universities and other institutions free of charge.

It’s a serious effort, but it wouldn’t be faithful to the Reddit ethos if it didn’t involve some sort of nerdy in-joke — hence the fact that the group’s name is abbreviated as DERP, a term commonly used on Reddit and other online communities to refer to a mistake or screw-up. In addition to Reddit, Imgur and Twitch…

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