5 Things Mobile Gamers Want [DATA]


Earlier this year, I wrote about how mobile companies are innovating with new methods of communication to their players. Mobile app developers are able to connect with their users easier than ever before! So I wanted to know: How do the players themselves feel about that? I polled 2000 users of Family Guy: The Quest for Stuff get their opinion on how mobile companies provide help & support.

1. Players rely on each other more than developers


When asked how they look for mobile game help, a staggering majority said that they check online communities first. This points to an ironic fact: Mobile gaming companies are not the authority on their own games. Players instinctively search community forums and player-to-player resources for answers, because they feel that?s where the best database exists. The easiest way to keep that traffic in your app is to provide an excellent FAQ that keeps players informed.

The results also show that players don?t like emailing…

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Mobile Stats That Will Raise Your Eyebrows


mobile usage stats

eMarketer and Akamai just released the report “eMarketer Roundup: Providing a Seamless Consumer Experience,” a detailed whitepaper on:

  • The increasing use of mobile (we knew this was happening, but the numbers are shocking)
  • The rise in need for a “seamless” buyer experience, both online and offline
  • The need for more structured marketing data.

The stats that made us shiver?

eMarketer estimates that among U.S. adults, almost half (46%) of all media time in 2014 was spent with digital, up from 23% in 2010. Mobile specifically has grown from 3.7% of the total to 22.9%, in the same time. Of course, the up-and-coming generations are increasingly glued to their devices, too, with 90% admitting to having their device at all times and 80% saying it’s the first thing they touch when they wake up.

The effects on marketing are obvious: marketers must continue to plan and execute mobile-friendly…

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Company Leaders Worried With Mobile Surveillance


3 Reasons Why Company Leaders Should Be Worried About Mobile Surveillance image cell no text.280by280.png

Disturbing news regarding government surveillance of mobile devices en masse has permeated our news this year. In the wake of Edward Snowden?s allegations, the public learned about cellular interceptors attached to fake cell towers. Popular Science and the CEO of CryptoPhone broke the news about these strange towers, which could be used ?a variety of ?over-the-air? attacks become possible, from eavesdropping on calls and texts to pushing spyware to the device.?

Fast forward a few months, and the Wall Street Journal publishes an article describing a secret government program that involves flying airplanes over the United States to collect massive amounts of cellular data. Sources familiar with the program explain that that this program was run by the U.S. Marshals Service program since 2007. These massive breaches of privacy shouldn?t just matter to individual consumers ? they can also impact companies as well. The use of dirt boxes, stingrays and…

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How Smartphones Are Changing How Thumbs and Brains Communicate

Smartphone Use - Thumbs and BrainOpposable thumbs gave ancient humans a huge evolutionary advantage by allowing for use of tools. More recently, these thumbs also allow for people to quickly type on screens of smartphones and other touchscreen devices. A new study has found that this recent widespread mode of communication is actually changing the way thumbs and the brain talk to one another, demonstrating the plasticity of the human brain. Arko Ghosh of the University of Zurich is lead author of the paper, which has been published in Current Biology.

Read more about How Smartphone Use Is Changing The Way Thumbs and Brains Communicate (IFL Science).

In 2015: Multiple Mobile Apps On One Screen


One of the best features on the Samsung Galaxy Note 2 I bought in 2012 is surprisingly still fairly scarce on other devices. The 5.5-inch phone gained the ability to run two apps on the screen at one time thanks to a software update. Samsung has since used this function on many of its larger phones and tablets; I can see why since it’s so useful.

Browser and Twitter on Galaxy Note 2

Few other companies have followed suit here, which is a bit baffling, particularly since phones are getting larger displays which are perfectly suited for this type multitasking. Some companies are slowly coming around though.

Acer’s latest Iconia Tab 8, for example, has a split-screen mode according to Liliputing. This lets you choose from a selection of apps that can run in a half-window, similar to how Samsung’s implementation works. LG also has a split-screen mode on its G3 flagship Android phone. [company]Microsoft[/company] Windows tablets let you “snap”…

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7 Futuristic Wearable Tech and Social Media Integration


Wearable Tech and Social Media

Over the last several days, as many of you likely have, I’ve been keenly following updates from the Consumer Electronics Show (CES) in Las Vegas.

For those who don’t know, it’s during CES that many new tech gadgets and innovations are revealed, essentially playing the role of a one-stop-shop for where we can get a glimpse of what the future of tech has in store.

Of the many cool new electronic devices being shown off at this year’s show (that I’ve read about thus far anyway) – predictably – it looks as though wearable tech is one of the major trends being observed.

Virtually every major electronics player is diving into the wearable tech ring, each with their own take on what they believe to be the future of this emerging segment.

Pebble, one of the earlier players in wearable tech, and Kickstarter success story raising over $10 million…

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Mobile First Design: Wave of the Future?


Mobile First Design: Wave of the Future? image mobilefirst blog.jpg 300x297Is it time to embrace mobile first design?

Traditionally many designers, developers and clients tackle the desktop side of a website first; saving mobile as an afterthought, or maybe as a phase two that never happens. However in the past few years, a new philosophy has been introduced, that being designing “mobile first.” I first heard the concept of designing mobile first back in 2013, when our team headed down to South Carolina for the ConvergeSE conference. It was actually first coined by Luke Wroblewski years before that, when he began to notice an upswing of mobile web usage. The statistics are truly staggering. Of the almost 7.3 billion people inhabiting Earth right now, 48.9% use mobile internet. We are headed for a time where businesses need to put an emphasis on the mobile side, rather than relegating it to phase two.

What is mobile first anyway?

Mobile first is…

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The 5 Ws of Mobile Commerce Optimization


The 5 Ws of Mobile Commerce Optimization image shutterstock 188282693

Everywhere you turn, it seems, people are talking about how understanding context is the most important aspect of building a better web.

No one, though, has captured it as well as Code and Theory’s Dan Gardner, co-founder and executive creative director of the creative agency, and Mike Treff, managing partner of the agency’s product design group, who wrote an article for FastCompany titled “The Next Big Thing in Responsive Design.” (Among other accomplishments, Code and Theory redesigned the LA Times website and Mashable, and created award-winning marketing programs for Burger King, Dr Pepper and Maybelline New York.) Though the whole thing is worth reading, this is the sentence that matters most for our purposes:

“As brands become more publisher-like, they’ll also need to incorporate a responsive philosophy that adapts to the user so that they can reach them at the right time, with the right messaging, and an understanding of…

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