It’s common knowledge that mobile commerce capabilities are crucial to any business that sells online. In fact, the U.S. mobile commerce market is poised to hit $114 billion in 2014, and projected to influence more than $600 billion in total retail sales by 2016, according to Forrester Research. eBusiness professionals are aware of the dire need to create an engaging mobile experience for shoppers and integrate this experience with an overarching omnichannel strategy. However, mobile commerce itself is still mired in haze of myths and misconceptions, surrounding strategy and technology within a dynamic and disrupted marketplace.
We’ve just released a new white paper that aims to dispel some of these myths and help guide online retailers towards a successful mobile commerce strategy. Let’s take a look at a few of the key myths:
Responsive Web Design is the silver bullet
Acting literally as a “one size fits all” solution, responsive…
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