According to an intriguing report in New Scientist, Google is building a next-generation information database called Knowledge Vault that’s designed to index and store what we can reasonably term facts. And not just some facts — the Vault is intended to continually catalog and store all facts about our world and our history.
See also: Google “Knowledge Vault” To Power Future Of Search Database could be the foundation for array of next-gen applications
The Vault project is building upon Google’s existing crowdsourced database, Knowledge Graph, and so far has cataloged about 1.6 million facts. Google researchers will present a paper on Knowledge Vault next week at the Conference on Knowledge Discovery at Data Mining, in New York.
It’s all part of a larger initiative, in the information technology arena, to improve the manner in which we interact with machines and databases. Similar knowledge bases are being built by companies like Facebook, Amazon and Microsoft and IBM.
One of the first practical applications for these ultra-database systems is to create a new generation of virtual personal assistants.
Down the line, the Knowledge Vault could serve as the foundation for advanced augmented reality networks. The database would provide instant data, via heads-up display, on virtually anything you look at.
The Knowledge Vault could also be used, eventually, to model all of human history and society as a vast collection of pure data. That knowledge, in turn, could be extrapolated to make predictions about the future.
Posted in Education & Society, Science & Tech
- Tagged Archive, Data, Database, Digital, Google, Human, Intelligence, Knowledge, Online, Tech, Transcendence, Vault
Last quarter, Facebook made $2.8 billion off our personal information. Starting this summer, the social network is letting us see exactly what pieces of our online identities it reveals to advertisers.
Learn how, find out why you’ve been targeted and check what else Facebook thinks you like
Facebook has spent years mining from your online activity, against which it sells hyper-targeted advertising. If you are one of Facebook’s 204 million users in the United States and Canada, the social network made about $5.79 in advertising revenue off you last quarter.
On some level, we all know that Facebook does this, and on some level we all accept it. But starting this summer, Facebook is letting us lift the curtain and see exactly what pieces of our online identities it reveals to advertisers. If you hover over the top, right-hand corner of any Facebook ad, you can access a dropdown menu that will let you hide certain ads, rate ads as helpful, or — this is the interesting part — see why a particular advertiser chose to target you.
Among the potential reasons: your age, your gender, your location, pages you’ve liked, pages your friends have liked, your propensity to click on similar ads, where you shop online, what kind of phone you have, your inferred hobbies … or “other reasons”. – TIME
Original Source – TIME
Posted in Education & Society, Organizations & Systems, Reblogs, Science & Tech
- Tagged Ad, Behavior, Block, Data, Facebook, Info, Like, Marketing, Network, Online, Privacy, Psychology, Revenue, Surveillance, Target