Everywhere you turn, it seems, people are talking about how understanding context is the most important aspect of building a better web.
No one, though, has captured it as well as Code and Theory’s Dan Gardner, co-founder and executive creative director of the creative agency, and Mike Treff, managing partner of the agency’s product design group, who wrote an article for FastCompany titled “The Next Big Thing in Responsive Design.” (Among other accomplishments, Code and Theory redesigned the LA Times website and Mashable, and created award-winning marketing programs for Burger King, Dr Pepper and Maybelline New York.) Though the whole thing is worth reading, this is the sentence that matters most for our purposes:
“As brands become more publisher-like, they’ll also need to incorporate a responsive philosophy that adapts to the user so that they can reach them at the right time, with the right messaging, and an understanding of…
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