It was the Facebook study heard ’round the world. In June, the social network revealed that it had briefly tweaked its algorithm for a lucky (or unlucky) 698,003 users to make them feel happier (or sadder) based on what they see on their Newsfeed. The reaction to human experimentation—creepy emotional manipulation! mind control!—came out so strong, that Senator Mark Warner (D-Va.) asked the FTC to investigate.
Christian Rudder, the co-founder of dating site OKCupid, was shocked by the internet’s shock. “It’s just a fact of life online,” he says. “There’s no website that doesn’t run experiments online.”
And so, Rudder posted OKTrends’ first blog post in three years Monday to announce to the world, “We experiment on human beings!”
Rudder relaunched the site with the revelation that “OkCupid doesn’t really know what it’s doing,” which is why it uses human guinea pigs. And to be honest, “If you use the…
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