A friend just asked me a simple but important question – why should a startup have a blog? What are the practical, concrete benefits?
The short answer is, you probably shouldn’t have one! It takes a lot of time and mental energy to keep an active blog going, and if you spent that time on external consulting instead and channeled the revenue into AdWords you’d almost certainly get more traffic for your effort. If you don’t have a burning desire to say something, you’ll get dispirited by the initial lack of interest and give up.
It’s a bit like choosing to do a startup instead of sticking with a salary job – if you stare at the cold probabilities it’s an irrational choice. You hear about the successes, but not about about the hundreds of other blogs that get ignored despite great content.
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