Apple Denied Siri Trademark For “Social Networking Services”


Apple has filed an appeal with the Trademark Office after an examiner turned down an application that would have protected the Siri mark, the company’s voice-activated personal assistant, in the field of “online social networking services.”

According to documents filed with the Trademark Trial and Appeal Board, [company]Apple[/company] claims the examiner made a mistake in concluding that the company is not using the Siri mark (shown at right) as part of a social networking business.Siri TM

In particular, Apple claims it provided numerous webpages that show Siri used in connection with social networks, and that: “One of these pages includes a detailed description of how Siri facilitates the sharing of personal information through Facebook, the world’s largest online social network.” (In practice, Siri can be used to post an update to Twitter or [company]Facebook[/company] with a voice command.)

It’s not clear if the trademark application means that Apple considers Siri’s role within social networks as an…

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