Can media do for Snapchat what it did for Facebook?


Gigaom

Snapchat is distancing itself from its core messaging feature with its new Discover product. Instead of offering new communication tools, it’s focusing on media content to hook users. It’s hoping that will keep people on the app longer and get them there more frequently, the same way it did for Facebook.

The time is right. Discover’s launch comes a few weeks after I reported that growth in messaging apps has plateaued, according to leaked Comscore numbers.

In the new Snapchat section you can surf bite-sized text, video and photo updates from 11 different news organizations ranging from CNN to Vice. It’s slick, sophisticated and stylish. It’s also a big departure from the original app. You can get the rundown on the details here or here.

Is Snapchat moving on from messaging?

Discover isn’t just a new feature for the ephemeral messaging app, which has an estimate of more than 100 million…

View original post 824 more words

Advertisements

Facebook Is Testing Snapchat Features


Facebook with Snapchat features. FaceSnap?

TIME

Wish that the status updates you want to share on Facebook weren’t so permanent? Soon, you may be able to make your posts on the social network vanish without a trace – after a set period of time of your choosing, of course. Similar to popular self-destructing message app SnapChat, your Facebook messages may soon have a limited lifespan of your choosing.

As reported by TheNextWeb, Facebook has begun rolling out these temporary status updates to a select group of users of its iOS smartphone app. Those who have access to the feature can select “expiration” times ranging from one hour to seven days. So if you want to talk about a TV episode, for example, you can have your discussion automatically disappear from your Timeline after it stops being relevant. That means less clutter and more focus on the more important events in your life that you have…

View original post 216 more words