Brands of Today – Coca-Cola, Pepsi, Apple, Samsung & EasyJet


I’ve read about this today on a great (and proud) portuguese online business/marketing journal/newsfeed/press, “Imagens de Marca“.

And if Coca-Cola and Pepsi were less caloric?
Due to high rates of obesity in the American continent, some leading brands in the beverage industry, including Coca-Cola and Pepsi want to reduce the calories of their products, advances the Direct Marketing. The same source ensures that this initiative is driven by the American Beverage Association, an organization that aims to reach 2025 with a lower calorie intake per person 20%. According to Yahoo, these brands of soft drinks now aim to educate their consumers, so will bet a new communication and packaging.

In Europe, meanwhile, the Samsung is the topic that generates buzz this morning. It seems that South Korean brand announced, according to the Direct Marketing, which will stop selling laptops in the European market. This is a new strategy of Samsung, which is intended to align demand with supply, and you want to bet on the growth of sales of tablets. According to the same site, the decision is only temporary and does not necessarily have to be reflected in other markets. To the same source assures, Sony and Toshiba also followed the same steps some time ago. The brand sold its first unit and the second portable Vaio announced that he was going to focus its work in selling computers to businesses, rather than developing home computers.

Even with regard to the technological area, Apple is also being highlighted by the press, but not for the best reasons. According to Mashable, the update iOS8 that the brand launched for the iPhone is full of bugs and was canceled. Several complaints from users were presented throughout the week and to the same site Vanca, all are confirmed.

On Portugal, there is one more airline to fill the newspapers besides TAP. According to the Observer, Easyjet wants to start selling tickets to Ponta Delgada, Azores, starting in October. The low cost company wants to start flying to the Island from March 2015 and ensures that the time begins to be scarce, advances the same source. The idea of Easyjet undergoes transpose the Azores what is already being done in Madeira, ranging from transporting passengers across Europe to Lisbon and you can avail affordable to visit the islands.

Original Source – Imagens de Marca (25 de Setembro de 2014)

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What The Best Education Systems Are Doing Right


ideas.ted.com

In South Korea and Finland, it’s not about finding the “right” school.

Fifty years ago, both South Korea and Finland had terrible education systems. Finland was at risk of becoming the economic stepchild of Europe. South Korea was ravaged by civil war. Yet over the past half century, both South Korea and Finland have turned their schools around — and now both countries are hailed internationally for their extremely high educational outcomes. What can other countries learn from these two successful, but diametrically opposed, educational models? Here’s an overview of what South Korea and Finland are doing right.

The Korean model: Grit and hard, hard, hard work.

For millennia, in some parts of Asia, the only way to climb the socioeconomic ladder and find secure work was to take an examination — in which the proctor was a proxy for the emperor, says Marc Tucker, president and CEO of the National Center on…

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How Creative Geniuses Come Up With Great Ideas


News Podge

In 2002, Markus Zusak sat down to write a book.

He began by mapping out the beginning and the end of the story. Then, he started listing out chapter headings, pages of them. Some made it into the final story, many were cut.

When Zusak began to write out the story itself, he tried narrating it from the perspective of Death. It didn’t come out the way he wanted.

He re-wrote the book, this time through the main character’s eyes. Again, something was off.

He tried writing it from an outsider’s perspective. Still no good.

He tried present tense. He tried past tense. Nothing. The text didn’t flow.

He revised. He changed. He edited. By his own estimation, Zusak rewrote the first part of the book 150 to 200 times. In the end, he went back to his original choice and wrote it from the perspective of Death. This time—the…

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7 Strategies for Making a Brilliant First Impression in 9 Seconds or Less


TIME

As the story goes, my mom and dad, who recently celebrated their 59th wedding anniversary, met at a dance in college. My father introduced himself, saying, “I’m Howard Hogshead from Hudson.”

My mom burst into laughter: “Nobody has the last name Hogshead!!”

Hey, some of us have it lucky when it comes to first impressions.

Even if you don’t have the last name “Hogshead,” you can still make a fascinating first impression and build relationships quickly.

Let’s say you’ve just walked into a big network event. The room buzzes with prospective clients and high-level leaders. You want to introduce yourself… but how?

  1. Find one way to add value to the conversation.

From the moment you meet someone, be asking yourself: “How can I add value to this person?”

What problem is your listener facing and how can you help them overcome it?

You want your listener to come away…

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Mobile Commerce Myths – Fact vs. Fiction


Technopreneurph

Mobile Commerce Myths: Fact vs. Fiction image Stocksy txpbc7a74c04p8000 Large 319041 300x200It’s common knowledge that mobile commerce capabilities are crucial to any business that sells online. In fact, the U.S. mobile commerce market is poised to hit $114 billion in 2014, and projected to influence more than $600 billion in total retail sales by 2016, according to Forrester Research. eBusiness professionals are aware of the dire need to create an engaging mobile experience for shoppers and integrate this experience with an overarching omnichannel strategy. However, mobile commerce itself is still mired in haze of myths and misconceptions, surrounding strategy and technology within a dynamic and disrupted marketplace.

We’ve just released a new white paper that aims to dispel some of these myths and help guide online retailers towards a successful mobile commerce strategy. Let’s take a look at a few of the key myths:

Responsive Web Design is the silver bullet

Acting literally as a “one size fits all” solution, responsive…

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