According To Microsoft, Human Attention Spans Are Now Shorter Than A Goldfish’s

Is Technology Making Your Attention Span Shorter Than A Goldfish’s?

If you’ve ever found it hard to concentrate on one thing without stopping to check your emails or post to social media, you’re not alone. The average human attention span – how long we can concentrate effectively on a single task – was recently reported by Microsoft to have dropped below the level attributed to goldfish.

This certainly plays to our fears about what the daily flood of social media and emails is doing to us, and to younger generations in particular. However, these figures may be misleading. For one thing, the report contains no real detail for either the goldfish or human attention span beyond the numbers on the web page Microsoft pulled them from.

More importantly, our minds are adaptive systems, constantly reorganising and refocusing our mental faculties to suit the environment. So the idea that our ability to pay attention may be changing in response to the modern, online world is neither surprising nor anything to necessarily worry about. However, there is an argument that we must take care to keep control of our attention in a world increasingly filled with distractions.

The increasing number of distractions in our world is partly due to the new and ever-evolving ways in which advertisers can put their message in front of us – and the “increasingly immersive” techniques they’ll use once the message is there. Realising this helps us understand that our attention is a resource being fought over by advertisers.

The online world is increasingly comprised of spaces where advertisers attempt to tempt us with their products. Similarly, public spaces are increasingly full of adverts that can play sound and video to further capture our attention. Escaping this advertising battleground is becoming one of the luxuries of the modern world. It’s why paid-for executive lounges at airports are free from noisy, garish adverts and why the removal of adverts is a key selling point for paid-for apps.

Our mental abilities are changing, as they always have done in order to best serve our success in changing environments. But now, more than ever, our environment is made by those who either want our attention or want to sell access to it. It will certainly be interesting to see how our cognitive abilities adapt to meet this new challenge. However, as individuals we too must start valuing our attention as much as the advertisers do.

Martin Thirkettle, Lecturer in psychology, The Open University and Graham Pike, Professor of forensic cognition, The Open University

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The Success of Scientists’ Funding Requests Seems Linked to Their Race

Source: The success of scientists’ funding requests seems linked to their race

7 ways to set yourself up for success in your 20s

Success in your 20s

Your 20s are a defining era, filled with exciting transitions and changes. But the decade is also a minefield that can sometimes seem impossible to navigate.
How can you make the most of that time? We took a look at the recent Quora thread “What am I supposed to do in my early 20s?” and highlighted some of the best answers.

This Business Insider article shows you 7 ways to use your 20s to set yourself up for success:
1. Don’t hang out with the same group of people all the time.
Mix it up, suggests Quora user Amrisha Vohra. “Make friends with people who are of different age, culture, speak a different language, and are much different than you are.”
Maintaining relationships is important, but stepping outside of your comfort zone to build new ones is equally as important.

2. Don’t forget to call home once in a while.
Embrace independence, but don’t forget about your parents in the flurry of transitioning to the real world, suggests Vohra. “Love your parents! Spend quality time with your family,” she writes.

3. Spend money on trips — not shoes.
Resist purchasing “luxuries,” says Vohra. Instead, buy experiences that will create memories.

Planning a trip does not mean breaking the bank, says user Marty Pollio. “Start by going to places that are easy to afford, otherwise you’ll too often be in a holding pattern of saving money for big trips,” he writes. “If you’re in school, acquire a skill that will allow you to work when you travel — whether it’s working from a computer, cutting hair, or working in restaurants. That way, you’ll have the freedom to stay for a while in places you like.”
Figure out how to travel on the cheap.

4. Do nice things for other people.
Your 20s are full of “you time” — it’s a decade for you to set and achieve personal and professional goals, jumpstart your career, and discover what truly drives you in life — but don’t overlook others.
Find ways, no matter how small or seemingly insignificant, to help out those around you, says Oskar Nowik. “Help a homeless person to get back to normal life. Donate to local community in need. Change the life of a random person.”

5. Don’t do what you’re “supposed” to do.
Rather, “do what feels good to you,” writes Alex Clifford, and trust yourself and your decisions. Shrenik Kumar echoes this sentiment: “You are supposed to live life on your own terms and on your own parameters, and not on that of others.”

6. Don’t worry about your 30s and 40s.
Planning ahead is a responsible thing to do, but do not consume yourself with the future to the point where you forget to live in the present, says user Dhruvil Pandya.

7. Remember that you may be done with school, but you’re never done learning.
Continue to educate yourself, through reading, writing, and engaging in conversations. Pollio recommends starting by watching Meg Jay’s Ted Talk, “Why 30 is not the new 20.”

Original Source (Business Insider)

The College Degrees That Will Make You Rich

College Degrees that make you rich

One question on the mind of every college student everywhere is this: What degree is going to provide me with the very best opportunity to become truly successful? And this very same question is often very much on the mind of people who are already working full time, but who want to get another degree — perhaps an MBA or other graduate degree — to boost their work skills and career prospects.

So, what college degree will make you rich? Perhaps no college degree at all. Here’s the exact breakdown of the world’s 100 wealthiest people according to Approved Index:

  1. 32% No college degree
  2. 22% Engineering
  3. 12% Business
  4. 10% Other
  5. 9% Arts
  6. 8% Economics
  7. 3% Finance
  8. 2% Science
  9. 2% Mathematics

“These findings undoubtedly add a new dimension to the debate about the relevance and value of a degree today, and certainly suggests that in order to have a thriving and diverse economy, we need to encourage a varied range of specializations,” says Amy Catlow, a director at Approved Index.

Now, if all you’re looking for is a job offer and not necessarily billionaire status, the National Association for Colleges and Employers (NACE) has compiled a list of the academic majors most likely to get at least one job offer by the time graduation day rolls around. Here, in rank order, are the top 10:

  1. Computer science
  2. Economics
  3. Accounting
  4. Engineering
  5. Business administration
  6. Sociology/social work
  7. Mathematics/statistics
  8. Psychology
  9. History/political science
  10. Healthcare

Best regards,
Pedro Calado

Original Source

How to Scientifically Train Your Mind to Be Happy


Training your mind to look for errors and problems (as happens in careers like accounting and law) can lead you toward a pervasive pessimism that carries over into your personal life.

Via One Day University Presents: Positive Psychology: The Science of Happiness (Harvard’s Most Popular Course):

We discovered if you play Tetris for too long you start parsing the world into “How do I make straight lines.” It’s great if you’re playing Tetris, but maladaptive if you’re not. This is called The Tetris Effect. It’s the same thing if I take a flash photograph of you. That flash should leave a blue or orange dot in your vision.

The same thing happens to us on the cognitive level. I’m working with a very large accounting firm right now, working with tax auditors on how to make them happier. I discovered the tax auditors who are the most successful sometimes…

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5 Modern Da Vinci’s Rules of Success

Da Vinci Walter RussellWalter Russell is the 20th century Renaissance man you’ve probably never heard of, which in his biography shares the 5 rules that allowed him to accomplish so much. Each rule builds on those prior, culminating in the ultimate recipe for genius.

1) Humility – Make your every action in service of others. Ambitions seeking only to serve the self inevitably end in dissatisfaction.

2) Reverence – Become deeply aware that you are an interpreter of universal consciousness. Know that you have the potential to create anything, to co-create INCREDIBLE things, because you are a tool of the Universe, and are ultimately one with everything.
3) Inspiration – Once you are in a place of knowing with your one-ness with the Universe, you need only silence to bring about divine inspiration.
4) Deep Purpose – Inspiration is useless without direction. You must find your ultimate purpose in this life in order to make full use of your new-found knowledge.
5) Joy & Ecstasy – The joy of achieving refuels you with the energy required to carry on to the next achievement. It is by cultivating a deep-seated, untouchable joy that you become able to realize your genius without any interruptions.

The original article (written by Jordan Lejuwaan) is available here.

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8 Pathways to Every Student Success

Teachers who transform lives understand not only how to teach curriculum, but also how children develop into capable, caring, and engaged adults. They see beyond quantitative measurements of success to the core abilities that help students live healthy, productive lives.

The world has changed dramatically since the early 1900s, yet the same goal remains: scaffolding children toward self-sufficiency. How does this occur today, particularly when test results often seem more important than the development of a child ready to tackle career-life challenges?

TStudent Sucess Compasshe Compass Advantage™ model is a visual, research-based, engaging way for families, schools, and communities to apply the principles of positive youth development. A framework for understanding why kids need these interconnected abilities and how they’re nurtured in different contexts, it’s also a call to act on behalf of children who deserve to live full, meaningful lives beyond external measures of success.

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The Periodic Table Of SEO Success Factors

See also:


Search engine optimization — SEO — may seem like alchemy to the uninitiated. But there is a science to it. Search engines reward pages with the right combination of ranking factors, or “signals.” SEO is about ensuring your content generates the right type of signals.


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The Psychology of Writing and the Perfect Daily Routine

WP Writers Group

brainpickings-showup‘…Reflecting on the ritualization of creativity, Bukowski famously scoffed that “air and light and time and space have nothing to do with.” Samuel Johnson similarly contended that “a man may write at any time, if he will set himself doggedly to it.” And yet some of history’s most successful and prolific writers were women and men of religious daily routines and odd creative rituals. (Even Buk himself ended up sticking to a peculiar daily routine.)…’

Seeing Through the Otherness of Others
Will you admire repulsive persons in the future?
“Maria Popova: This particular book explores the rather common experience of seeing someone as both frightening and repulsive until we get to know them — one manifestation of our broader, fundamental fear of the unfamiliar. Did you have such an experience yourself, either with a teacher or with another figure in your life, that inspired the book?

Peter Brown: When…

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Mobile Commerce Myths – Fact vs. Fiction


Mobile Commerce Myths: Fact vs. Fiction image Stocksy txpbc7a74c04p8000 Large 319041 300x200It’s common knowledge that mobile commerce capabilities are crucial to any business that sells online. In fact, the U.S. mobile commerce market is poised to hit $114 billion in 2014, and projected to influence more than $600 billion in total retail sales by 2016, according to Forrester Research. eBusiness professionals are aware of the dire need to create an engaging mobile experience for shoppers and integrate this experience with an overarching omnichannel strategy. However, mobile commerce itself is still mired in haze of myths and misconceptions, surrounding strategy and technology within a dynamic and disrupted marketplace.

We’ve just released a new white paper that aims to dispel some of these myths and help guide online retailers towards a successful mobile commerce strategy. Let’s take a look at a few of the key myths:

Responsive Web Design is the silver bullet

Acting literally as a “one size fits all” solution, responsive…

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