How To Train Your Brain To Prefer Healthy Food


TIME

Which is more appealing: cheese pizza or salad? For many, the lure of lettuce hardly matches that of greasy comfort food, but new brain research from Tufts University published in the journal Nutrition & Diabetes suggests that reconditioning can train adults to prefer healthy food and shun the junk.

“We don’t start out in life loving French fries and hating, for example, whole wheat pasta,” said study co-author and Tufts University professor Susan B. Roberts in a press release. “This conditioning happens over time in response to eating – repeatedly! – what is out there in the toxic food environment.”

The researchers studied the brain scans of 13 people, then assigned eight of them to a new behavioral intervention geared toward weight loss. The program taught lessons on portion control and distributed menu plans geared around specific dietary targets, encouraging people to get 25% of their energy from protein and…

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Behavioral Science improves Airport Efficiency


Chez Froggie

Big Brother as helper, trying to predict our patterns of boarding, moving carry-on bags, lounge seating habits, and even how to control smokers.

WSJ: Pelle Guldborg Hansen, a behavioral scientist, is trying to figure out how to board passengers on a plane with less fuss.

The goal is to make plane-boarding more efficient by coaxing passengers to want to be more orderly, not by telling them they must. It is one of many projects in which Dr. Hansen seeks to encourage people, when faced with options, to make better choices. Among these: prompting people to properly dispose of cigarette butts outside of bars and clubs and inducing hospital workers to use hand sanitizers.

Dr. Hansen, 37 years old, is director of the Initiative for Science, Society & Policy, a collaboration of the University of Southern Denmark and Roskilde University. The concept behind his work is known commonly as a nudge…

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