The Internet of Things (IoT) is turning out to be bigger than the Internet itself. And with size comes the promise of improved asset utilization, process efficiency, productivity, cost savings and of course, revenues.
Being interested in psychology, especially when applied to the web, is more than just reading Cialdini’s Influence. Don’t get me wrong by the way, that book is awesome. But there are just so much more psychological processes at work than people are probably aware of.
One of the most important ones, to my mind, is visual attention. People undoubtedly understand that attention is of importance when it comes to doing, well, anything really. So the same goes for visiting websites. But in my opinion it is not just attention, but visual attention that’s most important for visiting websites.
Think back: Before Yo, before the cloud, before ubiquitous mobile connectivity, you first interacted with the Internet in your desktop browser. Sir Tim Berners-Lee and others who built the first database of linked information that later became the web haven’t stopped thinking about those early days, and how we can defend the open culture the Internet had then. For Berners-Lee (Watch: Tim Berners-Lee: A Magna Carta for the web) we have to be more than passive consumers: “We can’t just use the web; we have to worry about the underlying structure of the whole thing,” he says in his 2014 talk. That’s why Berners-Lee is focusing on a network of open, linked data. To find out more, explore 12 resources provided by the computer scientist.
“This began as an initiative back in 2009. Now, data.gov.uk contains more than 9,000 UK government datasets.”
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