The Internet of Things (IoT) is turning out to be bigger than the Internet itself. And with size comes the promise of improved asset utilization, process efficiency, productivity, cost savings and of course, revenues.
Being interested in psychology, especially when applied to the web, is more than just reading Cialdini’s Influence. Don’t get me wrong by the way, that book is awesome. But there are just so much more psychological processes at work than people are probably aware of.
One of the most important ones, to my mind, is visual attention. People undoubtedly understand that attention is of importance when it comes to doing, well, anything really. So the same goes for visiting websites. But in my opinion it is not just attention, but visual attention that’s most important for visiting websites.
It was the Facebook study heard ’round the world. In June, the social network revealed that it had briefly tweaked its algorithm for a lucky (or unlucky) 698,003 users to make them feel happier (or sadder) based on what they see on their Newsfeed. The reaction to human experimentation—creepy emotional manipulation! mind control!—came out so strong, that Senator Mark Warner (D-Va.) asked the FTC to investigate.
Christian Rudder, the co-founder of dating site OKCupid, was shocked by the internet’s shock. “It’s just a fact of life online,” he says. “There’s no website that doesn’t run experiments online.”
And so, Rudder posted OKTrends’ first blog post in three years Monday to announce to the world, “We experiment on human beings!”
Rudder relaunched the site with the revelation that “OkCupid doesn’t really know what it’s doing,” which is why it uses human guinea pigs. And to be honest, “If you use the…
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A map of every device connected to the Internet shows the wealthiest parts of the world flush with connections, while poor and sparsely populated parts of the world are blacked out — as well as a few head scratchers in between.
The map was created by John Matherly, founder of Shodan, a search engine that probes the Internet’s backend for connections to all sorts of devices from routers to refrigerators. Matherly said it took about five hours to ping every IP address on the Internet and store every positive response. It took another 12 hours to plot the responses on a heat map which glows bright orange in densely connected areas and blue and black in sparsely connected areas.
The United State and Western Europe are, not surprisingly, awash in connectivity. Africa and central Asia have islands of connectivity centered on urban areas. Then there are head-scratchers like Greenland…
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Think back: Before Yo, before the cloud, before ubiquitous mobile connectivity, you first interacted with the Internet in your desktop browser. Sir Tim Berners-Lee and others who built the first database of linked information that later became the web haven’t stopped thinking about those early days, and how we can defend the open culture the Internet had then. For Berners-Lee (Watch: Tim Berners-Lee: A Magna Carta for the web) we have to be more than passive consumers: “We can’t just use the web; we have to worry about the underlying structure of the whole thing,” he says in his 2014 talk. That’s why Berners-Lee is focusing on a network of open, linked data. To find out more, explore 12 resources provided by the computer scientist.
“This began as an initiative back in 2009. Now, data.gov.uk contains more than 9,000 UK government datasets.”
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