Big-screened Phones Are Taking Bigger Bites Out Of The Market


Gigaom

Ahead of Apple’s expected release of two iPhones with bigger screens, a fair question to ask is how many people actually want larger phones?

New data from apps analytics firm Flurry finds that big-screened phones — sometimes called “phablets” — are rapidly growing in popularity. Large-screened phones, defined by Flurry as devices with screens between 5- and 7-inches, comprised 6 percent of the nearly 60,000 active devices examined, a huge increase over the 3 percent spotted last year.

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Not only are more users opting for larger phones, but bigger devices are being used more heavily, accounting for 11 percent of app sessions tracked by Flurry. It does appear that people that plan to really hammer their handsets are buying phones with bigger screens, although they may be opting for the faster processor and better cameras that usually come with big-screened phones.

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Flurry didn’t find any evidence that big phones are eating into smaller…

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